STS Marketing College Scholarship Application

For the past three years the Alabama Black Belt Adventures Association has sponsored an individual (residing in the Black Belt region and employed in a tourism related field) to attend the Southeast Tourism Society’s Marketing College. We are now taking applications and will be choosing a new recipient who’ll have the opportunity of learning from the industry’s best tourism industry professionals.

This week-long program, set for May 12-17, 2019, teaches attendees relevant techniques for marketing their destinations, including the latest trends and how to apply them in the real world. The student who attends Marketing College for the three-year (one week per year) program will earn Travel Marketing Professional (TMP) certification.

Here’s a note from Ann Sparks, the most recent scholarship recipient, who completed her three years last May:

I had always heard how valuable Marketing College was, and now I know.  Since our last year I have already put in motion several things that I learned.  Rack card importance and what visitors are looking for – We have three in the works, “Snow Globe”, people are looking for a snow globe experience – a tourism team is being initiated, Hospitality Committee – in process.  STS gave me the confidence and skills to bring Eufaula’s game to a higher level!  Ann Sparks, Director of Main Street, Eufaula, AL

Complete the form below to apply for an Alabama Black Belt Adventures Association sponsored Southeast Tourism Society Marketing College® scholarship. One scholarship will be awarded to a tourism industry professional and will cover tuition, dorm accommodations, and most meals for the 2019 session – a $1,500 value.

Qualifications:

  • Applicants must have at least one-year of experience working in the tourism industry.
  • Other costs associated with travel to and from North Georgia College located in Dahlonega, GA as well as incidental meals must be covered by either the recipient, recipient’s employer/organization, private donors, or other means – estimate provided by Ann Sparks – $350.
  • Applicants must be employed in one of the following 23 counties established as ALBBAA’s marketing region: Barbour, Bullock, Butler, Choctaw, Clarke, Conecuh, Crenshaw, Dallas, Greene, Hale, Lee, Lowndes, Macon, Marengo, Monroe, Montgomery, Perry, Pickens, Pike, Russell, Sumter, Tuscaloosa and Wilcox.
  • ALBBAA commits to sponsoring the recipient for the week-long, three-year program.  However, ALBBAA retains the right to withdraw sponsorship under the following circumstances, but are not limited to the following:

  • If the recipient vacates (no longer employed) place of employment after receiving the scholarship;
  • If the recipient is no longer employed in a tourism related field in one of the aforementioned 23 Black Belt counties;
  • Failure to attend any portion of the week-long scholastic program without prior approval;
  • reports of misconduct;
  • Please note:  It is not mandatory to attend all three years consecutively. If the recipient is unable to attend, notification must be given 60 days in advance of the starting date of marketing college so that the designated year of scholarship can be awarded to another tourism professional.

    The deadline to submit application is Friday, February 8, 2019 by 5pm CST.  A recipient will be announced by Friday, February 15, 2019. An alternate applicant will be chosen and notified in the event the recipient is unable to attend.

    For more info about STS Marketing College® visit: https://southeasttourism.org/marketing-college/

    STS Scholarship Form

    • Please enter a value between 0 and 50.
    • Please prepare the following in one document and upload it below as a PDF. 1) A brief autobiography (1 page) describing: Academic or professional strengths and challenges Career objectives and goals, including how this scholarship would help; 2) A detailed statement of intent (1 page) including: a) Your reasons for applying for this scholarship; b) Goals and objectives of your organization, including how this scholarship would help; c) Summarize the biggest challenge(s) your organization faces daily in accomplishing goals for your destination’s future growth. 3) Optional reference letters (no restriction on number)
      Accepted file types: pdf, doc.